Independent Business Audit
Before you spend more on growth,
know where to focus first.
How customers, competitors, search engines and AI tools actually see your business, and the ten things to do first.
Scores from the published sample audit, exactly as measured.
If you came here because AI isn't recommending you, that is one of the nine things we look at. The audit is the rest of the picture, and what to do first.
Nothing is charged until we confirm this is a fit and you approve the invoice. No retainer, no upsell.
What Your Audit Covers
Read the Owner's Brief in 20 minutes. Hand the Action Packs to your team. Use The Evidence for the next 12 months.
Owner's Brief
Executive summary, overall position, top 10 priorities.
Readable in about 20 minutes.
The Evidence
Domain sections, sources, competitor comparisons, scores. Use it for the next 12 months.
Action Packs
Implementation guides by role (developer, SEO/marketing, IT, owner).
9 domains. Comprehensive analysis. One report that covers everything.
Brand Health
Is your value proposition clear in 5 seconds? How do your website, messaging and visual identity stack up?
Technical Performance
Site speed, mobile experience, security posture, email authentication. The foundations everything else sits on.
Search & AI Visibility
Where you rank in Google, and whether ChatGPT, Perplexity and AI Overviews even know you exist.
Content & Authority
Are you the voice of your industry, or silent while competitors build authority? Publishing quality, gaps and strategy.
Customer Acquisition
How well you bring in new customers across observable channels: paid, organic, content, referral. Active motion, measurement, conversion paths, channel-mix fit.
Market Position
How your pricing, features and positioning compare. Where you lead, where you trail, and where the gaps are.
Business Health
Hiring signals, team structure, leadership profiles. What the market can see about your growth and operational maturity.
Reputation & Trust
Google Reviews, Glassdoor, social proof, media mentions. The public perception that shapes buying decisions before anyone contacts you.
Compliance
Privacy policies, accessibility, cookie consent, regulatory compliance. The legal and reputational risks hiding in plain sight.
What's Included
Inside the Report
An excerpt from the published sample: a real audit of a real company, shared with the owner’s consent. This is what scored, evidenced analysis looks like.
Executive Summary
Top 10 priorities
Discoverability
Register the website with the search engines' free site-owner tools, verify indexed coverage, and submit any missing pages
Discoverability
Earn the first third-party coverage: launch on Product Hunt, create the standard business profiles, and pitch the roundup writers who already name rival apps
Reputation & Trust
Switch on the in-app rating prompt at moments of earned satisfaction
Tech Health
Close a security configuration gap [details withheld from the public sample]
Customer Acquisition
Install visit-to-install acquisition measurement
5 more priorities in the full report
See a Real ReportFirst we agree the brief. Then you approve the invoice. Then we run the audit.
You will have seen exactly what you are buying, including who you are benchmarked against, before any money moves and before the full audit starts.
We don't sell marketing services. The audit is the product.
You send the business
Website or business name, plus anything you want us to look at and any competitors you already have in mind. No logins. No access to your systems. We work from the same public view your customers and competitors already have.
We confirm the brief
We look at the business from the outside (enough to know whether there is a real audit here) and we set the competitive set: the names you nominated, plus who we would add, up to ten. If there is not enough public evidence to do the work, we tell you and we stop. No invoice.
We walk you through what you get
A short call. We go through the audit against this brief: the nine areas, the competitor set, the Owner's Brief, The Evidence, the Action Packs your team can actually use. You will have seen a real sample. You will not have been charged. The full audit has not run.
You approve the invoice
Flat fee, everything included. Still no audit. Still no charge until you say yes. If the brief is not right, you do not proceed. That is the point of the step.
The report lands
The full audit runs only after you approve. Your report is delivered within 24 hours of payment: what is working, where competitors have the advantage, and where to focus first, with evidence behind every important finding. Questions, corrections, and 90 days of lite rechecks are included.
Who This Is For
Before an agency renewal
Know whether they are working on what matters before you sign another year.
Before a website rebuild
Know what actually needs fixing before you spend on a new site.
When growth has stalled
See where customers drop away and competitors gain.
Before annual planning
Decide where the next dollars go with an outside view, not a guess.
Before selling
See what a buyer would find on the public record, so you can fix it first.
Most audits cover one thing. Yours covers all nine.
An SEO tool scores your SEO. A brand agency scores your brand. To see your whole business the way the market actually does, you'd normally stitch together five vendors over six weeks. Outerview delivers all nine domains (Owner's Brief, The Evidence, Action Packs), benchmarked against up to 10 competitors, within 24 hours.
| Audit option | Domains | Price | ||
|---|---|---|---|---|
| SEO audit toole.g. Semrush, Ahrefs | 1 | DIY | Instant | ~US$130/mo |
| AI-visibility toole.g. Profound, Otterly | 1 | Limited | Continuous | ~US$100+/mo |
| Agency website auditdone-for-you report | 1-3 | Rarely | ~1 week | US$650-4,000once |
| Management consultancystrategy firm | Many | Bespoke | Weeks to months | US$50,000+project |
| Outerviewthis audit | 9 | Up to 10 | 24 hours | US$4,000once |
Tool prices are recurring (per month); agency and consultancy figures are one-time project fees. Outerview is a single fixed fee. Coverage and prices are indicative market rates as at August 2026.
To match this coverage yourself
You'd buy an SEO audit, an AI-visibility subscription, a brand audit, a conversion audit, and a competitive-research engagement: five-plus vendors, weeks of lead time, before anyone hands you a single joined-up view.
Straightforward Pricing
One flat fee, everything included. No retainer, no upsell.
Outerview is for businesses preparing to spend significantly more than the audit: an agency year, website rebuild, marketing campaign, expansion or sale.
If you are not facing a decision where clearer information could save or redirect at least the audit fee, Outerview is probably not the right purchase yet.
One-time payment. No retainer.
Nothing is charged until we confirm this is a fit and you approve the invoice.
Common Questions
I already have a marketing agency. Why do I need this?
An independent audit is useful even when you already have an agency. We have nothing to sell after the report. Think of it like a building inspection: you would not ask the builder to do it. Good agencies welcome an independent view because results that hold up validate their work.
The fee looks high.
It is a professional one-time fee (US$4,000). The comparison is not a cheaper dashboard: it is one joined-up view versus stitching five vendors. If you are not facing a decision where clearer information could save or redirect at least the audit fee, Outerview is probably not the right purchase yet.
What will I actually do with the report?
Read the Owner’s Brief in about 20 minutes. Hand the Action Packs to your team. Use The Evidence for the next 12 months. You do not need to read every domain section cover to cover.
What happens after I get the report?
We do not sell follow-on marketing services. The report is structured so your team can execute against it without us. We answer questions about anything in it at no extra cost. And for 90 days after delivery, you get unlimited lite AI-visibility re-checks plus every new report feature we ship, added to your audit free.
How is this different from SEMrush or Ahrefs?
Those are useful SEO tools for people who know how to use them. They give you raw data and dashboards for search. We cover 9 domains, including brand health, AI visibility, reputation, compliance, competitive positioning and paid media. The output is a written report with interpretation, not a dashboard you need to figure out yourself.
How do I know the findings are accurate?
Every important finding cites its data source. Every score shows how it was calculated. We never present an assumption as a fact. If you believe a specific finding is factually wrong, we have a corrections process at /corrections and we will review it against our source data.
Is my business data safe?
We only use publicly available information. The same data your customers, competitors and AI systems already access every day. We don’t touch your internal systems, analytics, CRM or anything behind a login. Your report goes to you and nobody else.
How can you deliver in 24 hours?
Outerview was built specifically for this kind of research. We examine many parts of your business and competitive market simultaneously, rather than one at a time. Important findings are checked before they are included, and the report shows the evidence behind every material conclusion. That is how we deliver a comprehensive assessment within 24 hours of payment without relying on a superficial automated scan.
Order your audit
One flat fee of US$4,000, everything included.
Nothing is charged until we confirm this is a fit and you approve the invoice.
Got questions first? hello@outerviewhq.com