Right Now, AI Is Recommending Your Competitors. Not You.
We audit your business the way the world actually sees it: your website, your search presence, your AI visibility, your competitors, your reputation. 9 domains. Scored. Benchmarked against your top 10 competitors. Delivered within 24 hours.
The gap between ambition and reality. CPA Australia, 2024-25.
Prosperity Advisers Group / Inside Small Business, 2016.
Independent · No retainers · No upsell · Just the truth about your business
What Does AI Say About Your Business?
Every day, AI systems like ChatGPT, Perplexity and Gemini decide whether to recommend your business or leave you out entirely. Most businesses have never checked.
Your Outerview audit includes a full AI readiness assessment: structured data, schema markup, content accessibility, and whether the major AI platforms actually mention you when asked about your industry.
Domain 3 of 9
Search & AI Visibility
Score
42/100
Critical Finding
When prompted to recommend a provider in , none of the three major AI platforms (ChatGPT, Perplexity, Gemini) mentioned . Two direct competitors – and – appeared in every response.
High
Schema markup coverage: 12% of pages. Competitor average: 68%. has no FAQ schema, no Organisation schema, and no product/service structured data. This directly limits AI discoverability.
Recommendation
Implement Organisation, FAQ, and Service schema across all primary pages. Restructure content for AI-parseable format. Priority: P0 – this is the single highest-impact change available to .
The View From Outside
Your customers Google you before they call. Your competitors benchmark against you weekly. AI systems decide whether to recommend you or skip you entirely. Job seekers read your Glassdoor reviews. Potential partners assess your credibility in 30 seconds.
This is happening constantly, across dozens of channels. And you've never seen what they see.
Not because the data is hidden. It's all public. But nobody has ever pulled it together into one honest picture, benchmarked you head-to-head across all 9 domains against your 10 closest competitors, and shown you exactly where you lead, where you trail, and where the gaps are.
Head-to-Head Extract
Competitive Comparison Matrix
You Can't Fix What You Can't See
You’re invisible to AI. And it’s costing you customers right now.
When someone asks ChatGPT, Perplexity or Google’s AI Overview for the best provider in your industry, your competitors show up. You don’t. AI-driven search has surged from under 10% of interactions in 2023 to 30% in 2026 (ALM Corp). ChatGPT alone processes roughly 1.6 billion queries per day – about 12% of Google’s daily volume (Gartner / Similarweb). Google’s global search share dropped below 90% for the first time in over a decade (StatCounter, 2025). Gartner predicts traditional search volume will drop 25% by 2026 as AI answers replace search results. Businesses without structured data and AI-accessible content are being left out of the conversation entirely.
The worst part? You’ll never see these customers. They never find you in the first place.
Your agency is grading its own homework.
You pay $2,000 to $5,000 a month. They send you a report. But that report only covers what they sell. Without an independent baseline across brand, SEO, content, advertising, technical performance and reputation, you have no way to know if they’re working on what actually matters.
Your competitors know more about your business than you do.
They can see your website is slower than theirs. They can see their Google reviews outnumber yours four to one. They can see they rank above you for the keywords your customers search. The tools to find all this exist. You just haven’t used them on yourself yet.
Blind spots compound silently.
Rising costs, shifting markets, competitor moves – by the time you notice, the damage is already done. 95% of SME owners see growth potential, but only 22% have a plan to capture it. The gap isn’t ambition. It’s visibility.
These gaps compound every day. Customers you never meet choose a competitor. AI systems form opinions based on data you haven't managed. Your next agency contract renews without a baseline to hold them to. The blind spots are already there. The question is how long you leave them.
What the Data Says
These are the numbers behind why external business intelligence matters. Every stat cites its source.
of SMEs see opportunities to grow. Only 22% have a plan to capture them.
Prosperity Advisers Group / Inside Small Business, 2016
more likely to acquire customers. Data-driven organisations also retain 6x more and are 19x more likely to be profitable.
McKinsey & Company
of non-employing Australian businesses don’t survive three years. For employing businesses, 39% don’t make it.
Australian Bureau of Statistics, 2025
the revenue per employee for digitally advanced small businesses, with 4x the revenue growth and 6x the employment growth.
Deloitte Access Economics / Google
is how sales teams rate their own competitive readiness – despite 68% of deals being head-to-head against rivals.
Crayon, 2025
of businesses listed for sale never sell. Up to half of M&A deals don’t make it to closing.
Exit Planning Institute, 2023; Rapid Diligence, 2025
of S&P 500 market value is now intangible assets – brand, reputation, IP, digital presence. Up from 17% in 1975.
Ocean Tomo, 2025
Who This Is For
Growing and want to accelerate
You know your industry is competitive. You want the data to outmanoeuvre rivals and capture more market share. This audit shows you exactly where to invest.
Established and want to protect what you’ve built
You’ve worked hard to get here. You want foreseeable, sustained work without nasty surprises. This audit shows you the risks you can’t see from the inside.
Preparing to sell or hand over
Buyers will Google your business before they make an offer. 70% of businesses listed for sale never sell – often because of what surfaces in due diligence. This audit shows you what a buyer would find, so you can fix it first.
Three Steps. Full Picture.
You Order
Tell us your business name or website. That’s it. No logins, no integrations, no access to your systems required. We work entirely from publicly available data – the same data your customers and competitors already use to judge you.
We Analyse
Our intelligence experts cover 9 distinct domains. We audit your website, search visibility, AI readiness, content, advertising, market position, reputation and compliance. Then we run the same analysis on your top 10 competitors so every finding has context.
You Act
Within 24 hours you receive a 100+ page report with every domain scored out of 100, benchmarked against your competitors. Hand the web developer section to your developer, the SEO brief to your SEO person, and keep the business owner summary for yourself. Every finding is classified by urgency and effort – so you know exactly what to fix now, what to fix next, and what to plan for.
We don't sell marketing services. The audit is the product.
No retainers, no upsells, no incentive to find problems that lead to our next engagement. You pay for the report, that's the deal. We're still here for questions after delivery, with more ways to use your data on the way.
What Your Audit Covers
9 domains. Comprehensive analysis. One report that covers everything.
Brand Health
Is your value proposition clear in 5 seconds? How do your website, messaging and visual identity stack up?
Technical Performance
Site speed, mobile experience, security posture, email authentication. The foundations everything else sits on.
Search & AI Visibility
Where you rank in Google, and whether ChatGPT, Perplexity and AI Overviews even know you exist.
Content & Authority
Are you the voice of your industry, or silent while competitors build authority? Publishing quality, gaps and strategy.
Customer Acquisition
How well you bring in new customers across observable channels — paid, organic, content, referral. Active motion, measurement, conversion paths, channel-mix fit.
Market Position
How your pricing, features and positioning compare. Where you lead, where you trail, and where the gaps are.
Business Health
Hiring signals, team structure, leadership profiles. What the market can see about your growth and operational maturity.
Reputation & Trust
Google Reviews, Glassdoor, social proof, media mentions. The public perception that shapes buying decisions before anyone contacts you.
Compliance
Privacy policies, accessibility, cookie consent, regulatory compliance. The legal and reputational risks hiding in plain sight.
What's Included
Inside the Report
An excerpt from the published sample — a real audit of a real company, shared with the owner’s consent. This is what scored, evidenced analysis looks like.
Executive Summary
Top 10 Priorities
Discoverability
Register the website with the search engines' free site-owner tools, verify indexed coverage, and submit any missing pages
Discoverability
Earn the first third-party coverage: launch on Product Hunt, create the standard business profiles, and pitch the roundup writers who already name rival apps
Reputation & Trust
Switch on the in-app rating prompt at moments of earned satisfaction
Tech Health
Close a security configuration gap [details withheld from the public sample]
Customer Acquisition
Install visit-to-install acquisition measurement
5 more priorities in the full report
View Sample ReportThe Kind of Things We Find
These are real findings. Anonymised, but typical.
“We asked ChatGPT, Perplexity and Gemini to recommend providers in the client’s industry and city. None of them mentioned the business. Two competitors appeared in every response.”
This is the most common critical finding we see. Most businesses have no idea it’s happening, because you’d never think to check.
“The homepage headline was an aspirational tagline that didn’t explain what the business actually does. Competitor sites communicated their value proposition within 5 seconds.”
When you’re inside your own brand every day, you stop seeing what a first-time visitor sees. This shows up in most audits.
“12 Google Reviews averaging 4.2 stars. Closest competitor: 147 reviews averaging 4.6 stars. On G2 and Capterra, the business had no presence at all.”
Review volume is now a ranking signal for both Google and AI search. This isn’t just social proof anymore. It directly affects whether people find you.
“The mobile homepage took over six seconds to fully load for real visitors. More than half of mobile users give up before that.”
Measured from real-visitor field data, not a lab estimate. Most owners only ever see their site on office wifi — they never feel what a first-time mobile visitor feels.
These aren't edge cases. Nearly every business we've audited has at least three findings they had no idea about.
Thinking About Selling?
Buyers increasingly value intangible assets – brand, reputation, digital presence. An Outerview audit is a pre-sale health check: see your business the way a buyer will, fix the issues before they become deal-breakers, and go to market with confidence.
Up to half of M&A deals don't close. The issues were always there – the seller just didn't look first.
Why preparation matters
of businesses listed for sale never sell. The difference is preparation.
Exit Planning Institute, 2023
of M&A deals don’t make it to closing. Due diligence is the leading cause – buyers walk away when the business looks riskier up close.
Rapid Diligence, 2025
of S&P 500 market value is now intangible – brand, reputation, IP, digital presence. Up from 17% in 1975.
Ocean Tomo, 2025
Most audits cover one thing.
Yours covers all nine.
An SEO tool scores your SEO. A brand agency scores your brand. To see your whole business the way the market actually does, you'd normally stitch together five vendors over six weeks. Outerview delivers all nine domains in one 100+ page report, benchmarked against your top 10 competitors, within 24 hours.
| Audit option | Domains | Price | ||
|---|---|---|---|---|
| SEO audit toole.g. Semrush, Ahrefs | 1 | DIY | Instant | ~US$130/mo |
| AI-visibility toole.g. Profound, Otterly | 1 | Limited | Continuous | ~US$100+/mo |
| Agency website auditdone-for-you report | 1-3 | Rarely | ~1 week | US$750-5kone-time |
| Brand / CRO auditboutique agency | 1 | Sometimes | 1-6 weeks | US$1.5-15kone-time |
| Management consultancystrategy firm | Many | Bespoke | Weeks to months | US$50k+project |
| Outerviewthis audit | 9 | Top 10 | 24 hours | A$5,500one-time |
Tool prices are recurring (per month); agency and consultancy figures are one-time project fees. Outerview is a single fixed fee. Coverage and prices are indicative market rates as at June 2026.
To match this coverage yourself
You'd buy an SEO audit, an AI-visibility subscription, a brand audit, a conversion audit, and a competitive-research engagement: five-plus vendors, weeks of lead time, and easily A$10,000+ before anyone hands you a single joined-up view. No competitor delivers this breadth in one place: a 100+ page report with a prioritised action plan, timeline, and role-based implementation guides, benchmarked against your top 10 competitors and delivered in 24 hours for a fixed one-time fee, with interactive tools on the way.
Register Your InterestTwo ways to get there
Straightforward Pricing
One flat fee, everything included. No retainer, no upsell.
A management consultant would charge $10,000 to $50,000 for less scope and take months to deliver. A single finding from this report is often worth multiples of the fee.
One-time payment. No retainer.
Common Questions
The blind spots are already there.
How long do you leave them?
One flat fee of A$5,500, everything included. Your full report delivered within 24 hours of ordering.
Got questions first?
hello@outerviewhq.com