An independent business audit is a scored, public-data picture of how the market already sees you. Someone who does not get paid to fix the problems writes it. Outerview does that once: nine domains, up to ten competitors, a 24-hour clock after payment, no retainer after.
What is an independent business audit?
It is a one-off report on how the outside world already judges the business: the site, search, AI answers, competitors, reputation.
The auditor is not selling the rebuild, the ads, or the retainer. If they are, it is not independent.
Outerview is that report. We work from the same public data your customers and competitors can already see. No logins. We score each of nine domains from 0 to 100, put you next to up to ten competitors, and hand you the file.
Why can't the agency that spends your budget also be the scorekeeper?
Because they are grading their own homework.
A shop paid to run SEO or ads will measure the thing they sell. They will not tell you the brand is unclear, the reviews are thin, or ChatGPT names two rivals and not you, if that finding does not lead to their next scope.
You still need an agency to do the work. You need a separate baseline so you know what to brief them on, and whether last quarter's spend moved anything that matters.
What does Outerview actually look at?
Nine domains, from public evidence only: Brand Health, Technical Performance, Search & AI Visibility, Content & Authority, Customer Acquisition, Market Position, Business Health, Reputation & Trust, Compliance.
Each domain is scored 0 to 100. The weights inside a domain do not get retuned to make a client look better. The overall score uses a predefined profile for the kind of business, not a one-off judgement. How we score is on the methodology page. Who we are, and that we do not sell the follow-on work, is on About.
How is this different from Semrush, Ahrefs, or an agency website audit?
A crawl tool scores crawl. An AI-visibility subscription scores prompts. An agency site audit scores the pages they want to rebuild.
None of those is nine domains, head-to-head with up to ten competitors, in one file, in 24 hours, for a single fee.
You can stitch those vendors together. That is five-plus contracts and weeks. Outerview is one report. We are not a Semrush replacement and we are not your new agency.
What do you do with the report?
You read the Owner's Brief in about 20 minutes, then you hand the Action Packs to your team and keep The Evidence for the next 12 months.
Findings are ordered by urgency and effort. We stay for questions after delivery. For 90 days after delivery you get unlimited lite AI-visibility re-checks, and every new report feature we ship is added to your audit free. We do not convert the findings into a retainer.
A published example is the Gloom Scroller sample. It is a consented real audit of a consumer app, not a fake demo. It is not the only kind of business we audit.
How much does it cost and how long does it take?
A$5,500 inc GST in Australia. US$4,000 on the US page.
One payment. No retainer. We contact you within one business day to confirm the brief. The invoice follows that conversation. The 24-hour clock starts when you pay. Order if you want the picture.